Haggling about anything tends to come hard for most of us Brits, and professional car dealerships are well aware of this fact. None-the-less, research has proven we are getting better at it.
Preparation is the Key:
The most important thing is preparation. Knowing the written value of the vehicle you’re interested in is an absolute must. If you intend to part-exchange your current vehicle, you need to know its trade in value. There are a myriad of magazines available to get a valuation, Glass’s Guide is the accepted car dealer’s bible, and you can use it to.
Do your research; make sure you know whether all models have central locking. Do they have electric windows all round, or just in the front? Check the local dealerships. Find out how many vehicles of the model and year you’re interested in, are available in the area.
Visiting the Dealership:
With no intention of buying, spend an afternoon checking what’s available in the area. Don’t take any notice of the windscreen price. That’s what the dealer would like to get on a good day.
Chat to the salesperson, but never commit. Be polite but firm, you’re ‘interested’ is all they need to know. Don’t divulge your maximum price, but you can say you’re ‘looking around.’
The Day of Reckoning:
The dealer never expects to get the mark up price, but all too often they do. Remember, everything they say to you will be a sales pitch. Make sure never to give the impression, ‘this is the one’. It will immediately put you at a disadvantage.
Ask the salesperson their best price, and what they will give you for your trade in. When you’re sure they won’t drop anymore, give them your thanks, and go visit the next on your shortlist.
Time consuming yes, especially if you’re walking away from the car you want. No matter, that extra time could save you hundreds of pounds on the car of your dreams.